COURSE OVERVIEW

Communicating with the residents and community members you serve is a critical component in building trust, relationships, and legitimacy in the eyes of those you are sworn to protect. Proper social media utilization has proven to be a highly effective tool for first responder agencies as they work to foster community support. 

This course will provide you with the framework for how to build a successful social media program, teach you how to properly brand your department, and introduce ways to grow your social media audience. Attendees will also learn how to build and leverage relationships with their local media organizations, allowing agencies to earn consistent, accurate news coverage and create allies when emergency message needs to be amplified.

Made for: Public Information Officers, Command Staff, and/or Social Media Managers in Law Enforcement, Fire, EMS, OEM, and other Government Agencies